Web2.0 People vs. Pages
Posted Mon Feb 18 08:08:42 -0800 2008
Social Networking Sites (SNS) have a problem. How can they provide the ability to return relevant search results for their users? Google is great for searching internet pages but what about Search inside a social network? How do you rank the results?
Originally the internet was pages created by people – users were searching for the pages. Today users are searching for the social entities that created the pages and the best means of engaging them. Sightix is the next step in the evolution of search, supplying the user with relevant, focused search results based on the user’s friends and relationships (Social Graph).
Sightix is providing a unique search service specifically to Social Networking Sites (SNS) which filter search results through the user’s social graph. As such, each user’s who search will receive different, individually personalized and relevant results relating to the social entity that they are looking for.
If you are from a social network, a journalist, or an investor, I would love to meet you while I am at FOWA to discuss Sightix and the next step in the evolution of search - Social Search.
